While there is no such thing as a perfectly and continuously satisfied customer, there is such a thing as an infatuated customer. As with personal relationships, infatuation occurs when customers first come into contact with a product or a service that deeply resonates with them.
In this series for WOBI (World of Business Ideas) Magazine, I look at the world of strategy and innovation via short, comic anecdotes to fuel your creativity and imagination. In this week’s story “How Much Love Does Your Customer Feel” I use the pinnacle of car perfection, the East German Trabant, to illustrate the strong emotional connection you should strive to create and re-create over and over again with your customers.
Be sure to help yourself to more great content available in English, Spanish and Italian at the WOBI site.
[Image via Alegro.]